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Has the Olympic Committee become too focused on commercializing the games rather than promoting fair competition?

Myrna Ksandra

Hey friend,

That's a great question. In my opinion, the Olympic Committee has become quite focused on commercializing the games, which has taken away from its primary goal of promoting fair competition.

To begin with, the cost of hosting the Olympics has become increasingly more expensive, to the point where only wealthy cities and countries can afford to do so. This has led to a bidding war for the right to host the games, with sponsors and corporations vying for a stake in the event. This has resulted in cities spending exorbitant amounts of money on infrastructure and facilities, often with little benefit to the local population and economy after the games are over.

Moreover, the commercialization of the Olympics has led to the exploitation of athletes as mere brand ambassadors instead of recognizing them as individuals who have trained for years to be at the peak of their sport. There are athletes who have expressed frustration over being obliged to wear certain clothing or use certain products during the event, regardless of whether they actually prefer or endorse them.

Another issue with the increasing commercialization of the Olympics is the exclusivity it creates. Many people are unable to afford the high prices of tickets or travel to see the games in person, effectively cutting out a vast section of the population from participating in the event. Additionally, corporate sponsors have exclusive access to certain areas and events, while the general public is left with limited options.

In conclusion, it is clear that the focus on commercialization has had negative effects on the overall culture of the Olympics. It has led to the exclusion of many, the exploitation of athletes, and the prioritization of corporate interests over fair competition. The Olympic Committee should consider reforming its practices to ensure that its primary goal of promoting fair competition is always at the forefront.

Thanks for the great question!

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