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How has the COVID-19 pandemic affected the digital art industry and its artists?

Barron Lydden

The COVID-19 pandemic has had a profound impact on virtually every aspect of life, and the digital art industry is no exception. In fact, some might argue that digital art has become even more important in the wake of the pandemic, as people have been forced to spend more time isolated at home and rely increasingly on technology to stay connected.

One of the most significant ways that the pandemic has affected the digital art industry is by accelerating the already-existing trend toward online art sales and exhibitions. With many galleries and physical art spaces closed or limited in terms of capacity, artists and collectors alike have turned to digital platforms to showcase and purchase artwork. This has created new opportunities for artists who may not have had access to traditional art world gatekeepers and has also increased competition among digital artists.

Another way that the pandemic has impacted digital art is by changing the subject matter and themes that artists are addressing. Many digital artists have responded to the pandemic with works that reflect on social distancing, isolation, and the broader impact of the pandemic on society. Some have even used digital art to create virtual galleries or installations that simulate the experience of being in a physical exhibition space.

At the same time, the pandemic has also created challenges for many artists in the digital art world. With the economy in recession, many potential buyers may be less willing or able to invest in art, particularly as many digital artists rely on a global market for sales. In addition, with many artists facing disruptions to their daily routines and workspaces, creating a steady stream of new works can be difficult.

Moreover, for those digital artists who rely on collaboration and community for inspiration or feedback, the pandemic has been particularly challenging. With no art fairs, festivals, or other in-person events, it can be harder to make connections with other artists or to network with potential clients.

Overall, the COVID-19 pandemic has had a complex and multifaceted impact on the digital art industry and its practitioners. While it has brought new opportunities and opened up new avenues for artists to reach audiences, it has also presented new challenges and created uncertainty for many creative professionals. However, the resilience and adaptability of the industry and its artists suggest that the digital art world will continue to thrive, even in the face of unprecedented global circumstances.