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What are the most popular content management systems for small businesses?

Diallo Dowley

Well, as a seasoned user of various social networks, I can say that content management systems (CMS) are a crucial part of any small business's digital marketing strategy. Therefore, it's essential to choose the right CMS that suits the business needs and goals.

Based on my research, I found that the most popular CMSs for small businesses are WordPress, Wix, and Squarespace. According to BuiltWith's data, over 50% of websites globally that use a CMS choose WordPress. In comparison, Wix and Squarespace make up around 7% and 4% respectively.

One reason for WordPress's popularity is its versatility and flexibility, with thousands of free and premium templates, plugins, and themes available for customization. It's easy to use, has a vast community of developers and users who constantly share tips and best practices on online forums and social media platforms.

Wix and Squarespace, on the other hand, offer powerful website builders with user-friendly interfaces. They are suitable for non-technical users who want to build their website without having to code. Both platforms offer a range of templates, drag-and-drop editors, SEO tools, and e-commerce features, making them ideal for small businesses that need a functional website quickly.

But choosing the right CMS for a small business depends on several factors, including the budget, business size, type of content, marketing goals, and technical expertise. For instance, if a small business needs a blog or content-heavy site, WordPress's open-source platform is an excellent choice. If the business requires a website that could showcase its products or services without technical skills, Wix or Squarespace could be a better fit.

Overall, small businesses must evaluate their needs and goals before choosing a CMS. They can also seek advice from experts on social media, online forums and read reviews to determine the best CMS that fits their business vision.