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Who are the most influential players in the trade show industry, and how have they shaped the landscape over the years?

Bettye Wilbor

Well, let me tell you folks, the trade show industry has certainly come a long way over the years. And it's all thanks to the highly influential players who have shaped the landscape and made it what it is today.

First on the list is Reed Exhibitions. They are the world's largest trade show organizer, operating in over forty countries, and hosting more than five hundred events each year. Some of their flagship events include Comic-Con, IBTM World, and Shanghai International Industry Fair. They are experts in the industry and have been instrumental in influencing the way we experience trade shows.

Next up is Informa Exhibitions. With over 200 trade shows annually across the globe, including the likes of London Book Fair, Beautyworld Middle East, and Monaco Yacht Show, Informa has certainly made a name for itself in the industry. They are keen on staying ahead of the curve by investing in new technologies and trends to enhance the overall trade show experience.

Third on the list is Messe Frankfurt. This German-based company boasts major events such as the Frankfurt Motor Show, the Frankfurt Book Fair and Ambiente Frankfurt, a leading consumer goods trade show. Messe Frankfurt is known for their strong presence in several industries, including technology and consumer goods, and for their commitment to sustainability by incorporating eco-friendly practices in their events.

Last, but certainly not least, is UBM. They specialize in organizing events in a variety of industries, including fashion, pharmaceuticals, and real estate. UBM is known for their innovative approach to trade shows with a focus on fostering networking opportunities and creating unique event experiences.

These four companies are just the tip of the iceberg when it comes to influential players in the trade show industry. However, it's important to note that smaller, independent event organizers are also making an impact in the industry and should not be overlooked.

Overall, it's clear that these game-changing companies have shaped the landscape of the trade show industry by incorporating cutting-edge technology, fostering networking opportunities, and creating unforgettable experiences. The future of trade shows looks bright and we have these influential players to thank for it. So, let's raise a glass to Reed Exhibitions, Informa Exhibitions, Messe Frankfurt, and UBM, and all the other trade show organizers out there making a difference. Cheers!