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What are the latest trends in technology and production for corporate event planning?

Traci Wands

Hey there,

When it comes to corporate event planning, there's always something new happening in the world of technology and production. From virtual reality to interactive experiences, companies are always looking for fresh and innovative ways to engage their audiences. Here are some of the latest trends I've noticed:

1. Immersive experiences: As we move towards more experiential marketing, event planners are looking for ways to immerse attendees in the event's message. This could mean everything from VR simulations to augmented reality scavenger hunts.

2. Smart venues: As event venues become increasingly digitized, planners are able to take advantage of a growing number of connected features. From using big data to optimize floor layouts to utilizing streaming technology to reach remote viewers, there are a wealth of modern tools available.

3. Green initiatives: In the past, events have often been associated with waste and excess. However, there's been a growing trend towards more sustainable events, with planners seeking out eco-friendly venues, using compostable materials, and minimizing energy usage.

4. Interactive stage design: Gone are the days of boring stages and static backdrops. Today's event producers are utilizing cutting-edge stage design to create immersive and interactive environments. This could include anything from 3D projection mapping to responsive LED lighting.

5. Social media integration: It's more important than ever to engage with attendees where they are - and these days, that's often on social media. Event planners are leveraging platforms like Instagram, Snapchat, and Twitter to create social campaigns that tie into the event experience.

Of course, these are just a few of the latest trends in corporate event planning. The industry is always evolving, so it's important to stay on top of new developments and emerging technologies. What do you know about the latest event trends? I'm always excited to learn more!

Best,

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