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What ethical considerations need to be taken into account when designing and deploying augmented reality applications on a large scale?

Diallo Lightfoot

Alright, let's talk about some serious business. Augmented Reality (AR) is not just about catching Pokemons anymore; it's a massive technology trend that's changing the way we interact with the world around us. But, we can't turn a blind eye to the ethical considerations involved in its design and deployment, particularly when it comes to deploying AR apps on a large scale.

So, what are the ethical implications?

Firstly, privacy is a top concern. As AR apps increasingly integrate with our devices and collect vast amounts of personal data, it can be challenging to ensure that our information is secure. The risk of hacking, data breaches, or unauthorised access to personal information threatens to erode user trust in AR apps. Therefore, designers must take all measures to ensure that the AR apps comply with all privacy laws and provide trust and confidence to users.

Secondly, the potential for AR to manipulate our perception of reality is substantial. AR-powered experiences can be amazingly immersive and engaging, but they can also be used to spread deceitful information and propaganda. We have already seen deepfakes and altered images used for malicious purposes, and AR apps might offer new opportunities for perpetrating these kinds of acts. Therefore, designers should build in features designed to minimise the spread of fraudulent information, such as vetting user-generated content, clear branding for sponsored content and partnering with fact-checking organisations.

Thirdly, AR could exacerbate existing inequalities and create new ones. Access to AR technology is not equal across different regions, socio-economic statuses, or cultural backgrounds, and this creates disparities in access to AR-powered experiences. AR designers need to ensure that their apps are inclusive to everyone regardless of their background or ethnicity. They must place a conscious effort to make them as accessible as possible.

Lastly, AR apps might pose new physical risks, particularly when users engage with them in public environments. For instance, people might become engrossed in their AR experiences, creating a distraction and causing them to overlook impending physical hazards, putting their well-being at risk. It's, therefore, essential that designers plan AR apps with potential physical risks in mind, ensuring they provide warnings or guidance as-needed, and partnering with public safety organisations.

To conclude, AR has vast potential to generate exciting experiences and new forms of entertainment while offering significant benefits to many industries. AR design must be thoughtful of the ethical implications of its use and the consequences that can arise. At the end of the day, it's up to designers, developers, and users to consider and contribute positively to the ethical implications of their AR experiences, making the world a safer and more just place. Thank you for reading, and remember to take care of your privacy, health, and everyone from all walks of life when using AR applications.