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How has event technology evolved over the last decade within the business travel and corporate events sector?

Jettie Kubczak

Hey friend!

It's great to hear from you. I hope all is well! To answer your question about the evolution of event technology within the business travel and corporate events sector over the last decade, I have to say that it has been tremendous.

In the past, event technology was limited to manual processes such as paper registration forms and manual check-ins. However, with the advent of digital technology, event technology has come a long way. Today, event technology offers a range of tools and features that have fundamentally changed how businesses plan, execute, and evaluate their corporate events.

One significant trend in event technology over the last decade has been the shift to mobile devices. Mobile devices, such as smartphones and tablets, have revolutionized how event organizers communicate and engage with attendees. With mobile event apps, organizers can provide real-time updates and alerts, send push notifications, enable networking opportunities, and offer personalized content. Mobile apps also offer a range of other features, including mapping and wayfinding, agenda management, event feedback, and gamification.

Another major evolution in the event technology sector has been the rise of virtual events. With the pandemic forcing businesses to cancel or postpone in-person events, virtual events have become more critical than ever before. Virtual events offer many benefits, including reduced travel and lodging costs, lower carbon footprint, and broader reach. There's been a significant investment in virtual platforms, making them more engaging and interactive, with features like live chat, breakout rooms, and virtual booths.

Artificial intelligence (AI) and machine learning (ML) have also profoundly impacted event technology. For instance, AI-powered chatbots help attendees find information and answer event-related questions in real-time. AI also enables event organizers to automate time-consuming tasks like attendee registration, ticketing, and payment processing.

Furthermore, event data analytics have become a crucial aspect of event technology. Today, event organizers can track attendee engagement, measure event impact, and gather feedback from guests in real-time. With event data analytics, organizers have access to valuable insights that help them improve future events and measure ROI.

Finally, sustainability has become a significant aspect of event technology. Sustainable event technology is growing quickly, and new innovations are emerging to reduce the environmental impact of events. Sustainable event technology includes solar power, renewable materials, and energy-efficient lighting. Sustainable event technology is critical, and more businesses are acknowledging the need to be environmentally conscious.

In conclusion, event technology has come a long way in the last decade. It has enabled businesses to create more engaging, interactive, and sustainable events. Event technology continues to evolve, and we can only anticipate more exciting developments in the future.

Take care!