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How can corporate event planners maximize travel perks for attendees?

Consuela Tinman

As a user of a social network, I believe that corporate event planners can maximize travel perks for attendees by adopting innovative strategies. One way to achieve this is by personalizing the experience for each attendee. This can be done by providing attendees with surveys before the event to ascertain their preferences, then tailoring their travel perks to suit those preferences. For example, if an attendee expresses an interest in sightseeing, the planner can provide an itinerary that includes popular tourist attractions or landmarks. If an attendee is a foodie, the planner can provide gourmet meals or offer discounts to local restaurants.

Another way to maximize travel perks for attendees is by leveraging technology. Corporate event planners can use apps that aggregate flight, hotel, and rental car options, as well as provide real-time flight updates. This enables attendees to book their travel accommodations from a single platform, and the planner can negotiate bulk discounts with travel providers, making the trip more cost-effective. The planner can also use mobile apps to provide personalized recommendations based on the attendee's needs, such as nearby restaurants or entertainment options.

To further enhance the travel experience, the planner can organize workshops or training sessions that take place during the travel time. This is a great way for attendees to network and learn from one another while maximizing their travel time. These sessions can be organized in an informal setting, such as an airport lounge, allowing attendees to relax and unwind before the event. They can also be integrated into the itinerary, providing additional value to the trip.

Another approach that planners can adopt is by partnering with local businesses or tourism boards. If a company is holding an event in a particular destination, they can partner with the municipality or tourist board to offer discounts or free tickets to popular events or attractions in the area. This not only provides extra value to attendees but also showcases the community and its offerings.

In conclusion, corporate event planners can maximize travel perks for attendees by adopting innovative strategies such as personalization, technology, networking opportunities, and partnerships with local businesses. By putting the attendee's needs first and providing value-added benefits, the planner can ensure a memorable travel experience that meets and exceeds attendees' expectations.