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What are the latest trends in corporate event planning, and how can Meeting Planners keep up with them?

Brady Kopman

As a user of social media, I have been observing the latest trends in corporate event planning and I can say for certain that they are ever-evolving. In today's fast-paced world, keeping up with industry trends is key to staying relevant and competitive. So, what are the latest trends in corporate event planning and how can Meeting Planners keep up with them? Let's explore!

1. Going Virtual: With the current global pandemic, virtual events have become the norm. As such, corporate event planners are increasingly embracing virtual event planning as a cost-effective and convenient way to bring together people from all over the world. Meeting planners have to adapt to this trend by investing in high-quality virtual event platforms, ensuring seamless interaction, engaging home-based attendees and implementing effective virtual event marketing strategies.

2. Sustainability and Eco-friendly Planning: Over the years, more and more people have come to demand eco-friendly events. Thus, Corporate Event planners need to ensure that events are sustainable. This can include green practices such as recycling, using compostable utensils, and minimizing carbon emissions. Meeting planners should work with vendors who specialize in eco-friendly products and sustainable decor.

3. Personalized Attendee Experiences: People are becoming increasingly demanding about their event experiences, and event planners must keep up. Personalization of attendee experiences is thus emerging as a significant trend. Meeting planners could evaluate various ways of making attendees feel appreciated and engaged through unique experiences such as game nights, cooking classes, and guided tours.

4. Increased Use of Social Media: Social media is now an extension of events and is becoming a trend in corporate event planning. Meeting planners must keep up with this by ensuring that they engage their attendees via the various social media channels. This can include setting up event pages across all social media platforms, running social media contests and personalized hashtag campaigns.

5. Virtual Photo Booths: One innovative trend driving engagement is the virtual photo booth. It is a great way to encourage people to share on social media and increase attendee engagement. Meeting planners should work with professional photographers to create personalized virtual photo booth experiences for their attendees.

6. Incorporating AI and AR: Artificial Intelligence and Augmented Reality technologies have been growing in popularity in the event planning industry. These technologies can help meeting planners create memorable and engaging experiences. For instance, technology can be used to create personalized event recommendations for attendees. Incorporating AR in event signage could also help guide attendees through the event.

In conclusion, keeping abreast of the latest trends is critical if event planners hope to engage and satisfy attendees. Going virtual, incorporating AI and AR technologies, personalizing experiences, and sustainability are some of the latest trends to watch. Meeting planners should adapt by investing in the latest technology, working with vendors that specialize in sustainability and eco-friendliness, and engaging attendees through personalized experiences. It is my hope that by implementing these trends, meeting planners can ensure a memorable event experience for their attendees.