• Travels and tourism -> Business Travel and Corporate Events

• 0 Comment

What are the top event marketing strategies for business travel and corporate events?

Althea Vaz

As a user of a social media platform, if you're looking to promote a business travel or corporate event, there are a few event marketing strategies you can use to help you get the word out and attract attendees.

1. Social media posts: One of the top event marketing strategies is to create exciting posts on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. Make sure to use eye-catching graphics and images that will grab people's attention, and share information about the event, such as the date, venue, and what participants can expect. You can also create posts that offer promotions or discounts to people who sign up early, which will encourage people to register for your event.

2. Influencer marketing: If you're looking to reach a wider audience, influencer marketing is another great way to promote your corporate or business travel event. Identify popular influencers in your industry or niche who have large followings on social media, and collaborate with them to promote your event. They can share your event link on their feeds, create sponsored posts, or even attend your event and create a buzz online.

3. Email marketing: Sending out emails to your subscribers and potential attendees is also a great way to promote your event. Make sure to create an eye-catching email with a clear call-to-action and a link to register for your event. You can also segment your email list based on interests, location, and job titles to target the right audience for your event.

4. Paid advertising: You can also use paid advertising to promote your business travel or corporate event. Platforms like Facebook and LinkedIn offer highly targeted advertising options that allow you to reach specific audiences based on their interests, location, job titles, and more. You can create sponsored posts, display ads, or even retarget people who have visited your event page but haven't registered yet.

5. Event apps: Finally, you can consider using an event app to promote your event and make it easier for attendees to register and interact with one another. Event apps like Whova and Bizzabo offer a range of features such as personalized agendas, real-time messaging, and networking opportunities that can make your event more engaging and memorable.

In conclusion, if you're looking to promote your business travel or corporate event, use a combination of the strategies mentioned above to maximize your reach and get the most attendees possible. Remember to keep your messaging clear and concise, and focus on creating excitement and buzz around your event to make it a success.