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Are there any upcoming changes or trends in hotel loyalty programs that corporate travel managers should be aware of?

Linden Pittle

Hey friend!

To answer your question, yes, there are definitely some upcoming changes and trends in hotel loyalty programs that corporate travel managers should be aware of. As technology continues to evolve, so do loyalty programs, and hotels are constantly finding new ways to keep their loyal customers happy.

One trend to keep an eye on is the rise of mobile and app integration. Many hotels are now offering mobile apps that allow guests to do everything from checking in and out to ordering room service and booking excursions. These apps often come with additional perks for loyalty program members, such as personalized promotions and special discounts. As such, travel managers should encourage their employees to download and use these apps whenever they stay at a hotel.

Another trend to watch is the integration of artificial intelligence (AI) and machine learning into loyalty programs. In some cases, hotels are using these technologies to analyze guests' preferences and behaviors in order to offer personalized perks and promotions. For example, if a guest frequently orders room service late at night, the hotel might offer them a discount on food and beverage if they book a stay during a certain date range. As AI and machine learning become more sophisticated, we can expect to see even more personalized offers and promotions in the future.

Finally, travel managers should be aware of the increasing focus on sustainability and social responsibility in loyalty programs. Many hotels are now allowing guests to earn points for participating in eco-friendly activities, such as opting out of housekeeping services or using reusable water bottles. Some programs even allow guests to donate their points to charitable causes. As more and more travelers prioritize sustainability and social responsibility, hotels are finding that incorporating these values into their loyalty programs can be a powerful way to attract and retain customers.

Of course, these are just a few of the changes and trends that travel managers should be aware of when it comes to hotel loyalty programs. As hotels continue to innovate and adapt to the needs of their guests, we can expect to see even more changes in the future. The key is to stay informed and be open to new ideas and possibilities.

I hope this helps! Let me know if you have any other questions.

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