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Are virtual events the future of International corporate events or will in-person events make a comeback?

Dillan Tetford

Hey! That's a great question you've got there. Personally, I believe that virtual events are here to stay, regardless of whether in-person events will make a comeback or not.

The COVID-19 pandemic has had a massive impact on the events industry, shifting many events to the virtual sphere. While virtual events may not have been as popular or well-known before the pandemic, they have proven to be a viable alternative to in-person events. In fact, many companies have reported success with virtual events, including higher attendance rates and cost savings.

One of the key benefits of virtual events is that they can be more accessible for attendees who live in different parts of the world or may not have the financial means to travel. Virtual events can also be recorded and shared online, giving attendees the opportunity to re-watch sessions or catch up on parts they missed. Furthermore, virtual events can reduce the environmental impact of travel and event waste.

That being said, in-person events will always have their place. There's something special about networking face-to-face with other professionals in your industry and building relationships that can last a lifetime. In-person events also offer the opportunity to explore a new city or country and experience new cultures, which can be an enriching experience for attendees.

It's also worth noting that some events may benefit from hybrid models, which combine elements of virtual and in-person events. This can provide the best of both worlds for attendees who may prefer one format over the other or need the flexibility to attend in the way that suits them best.

In conclusion, I don't think virtual events will completely replace in-person events, but they will continue to play a significant role in the events industry moving forward. Virtual events offer accessibility, flexibility, and cost savings, while in-person events offer the opportunity for face-to-face networking and a more immersive experience. It's up to event organizers to determine which model is best suited for their specific event and audience.