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What are the key features to look for in social media software for a small business?

Gayla Shellard

As a user of social media, I have used various platforms for both personal and business purposes. When it comes to small businesses, social media software can be a great tool to connect with customers, increase brand awareness and drive sales. Based on my experience, I believe that the key features to look for in social media software for a small business are ease of use, analytics, scheduling and integration.

Firstly, ease of use is crucial. Small business owners do not have the time to learn a complicated social media software. Therefore, the platform should be easy to navigate and user-friendly. According to a report by eMarketer, 34.3% of small business owners who use social media spend less than one hour per day on it. This is why it is important for the software to be straightforward and require minimal effort to use.

Secondly, analytics are necessary in order to measure the impact of social media on a business. The software should provide data on reach, engagement and conversions. This will allow the small business owner to adjust their social media strategy and determine what tactics are working and what needs improvement. A survey by Clutch found that 64% of small businesses use social media analytics for insights. Without analytics, it is difficult to evaluate the effectiveness of a social media campaign.

Thirdly, scheduling is important for small business owners who do not have a dedicated social media team. By scheduling posts in advance, they can save time and ensure that their content is consistently posted. According to a study by Sprout Social, the best times to post on social media for small businesses are Monday-Friday between 9am-12pm. Scheduling software allows small business owners to post during those peak times without having to manually post each time.

Lastly, integration is key. The social media software should be able to integrate with other tools that the small business may be using such as a CRM or email marketing software. This will allow for a seamless integration of customer data and will allow the small business owner to view all their customer interactions in one place. A survey by Merchant Maverick found that 30% of small business owners were looking for social media software that integrates with other marketing tools.

In conclusion, when looking for social media software for a small business, it is important to look for ease of use, analytics, scheduling and integration. These features will allow small business owners to effectively use social media to connect with customers, increase brand awareness and drive sales.